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October 31, 2024 |
Entrepreneurship

Three best practices to drive entrepreneurial successd

The art of entrepreneurship is often romanticized. Many peg the entrepreneur’s journey as one where innovative ideas effortlessly flourish. How do the entrepreneurs we encounter set themselves apart? From coast to coast to coast, they:

1. Turn challenges into steppingstones. Making monumental progress requires entrepreneurs to accept challenges and transform them into possibilities. That means embracing the grind, welcoming the unexpected and persisting in the face of adversity. Successful entrepreneurs see challenges as lessons in resilience, and simply keep on going. That’s something we’ve heard time and time again.

2. Surround themselves with support. Leading business innovators invest in themselves. They balance wellbeing and mental health as fundamental priorities. From the outside looking in, the very pace of entrepreneurship could take a toll on anyone. Building a resilient mind is as crucial as building a robust business plan. Whether that means surrounding yourself with the right team members, coaches, mentors and/or counsellors: entrepreneurs must absolutely bet on themselves and invest equally in the right support network to succeed.

3. Stay true to their own authenticity. Today’s consumers crave genuine connections and shared values. For brands and businesses to build authentic connections, loyalty and trust with this group, the entrepreneurs who lead them must operate genuinely, too. Whether through transparent communication, socially responsible practices or a meaningful commitment to customer satisfaction, authenticity is a bridge that links entrepreneurs with their audience on a deeper level.

Ted Lefort

Ted Lefort

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